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A Brighter-Looking Smile, In 30 Seconds


Purple sits opposite yellow on the color wheel, so the pigments cancel yellow tones the moment they touch your teeth. One sachet, 30 seconds, no peroxide and no sting. Just a smile that looks brighter before you walk out the door.

Made with love in LA, USA

Free 2-3 day shipping

  • 200,000+Happy Customers
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  • 11,000+Verified Reviews
  • 500,000+Units Sold Worldwide
  • 4.8 ★★★★★Average Rating
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Color Correction You Can See Instantly


Cancels Yellow Tones on Contact

Safe for Veneers & Crowns

Hydrates Gums with Hyaluronic Acid

Fresh Mint, Zero Burn

4 REASONS WHY PEOPLE ARE SWITCHING TO PURE EDGE

1

Color Theory, Not Bleach

Purple and yellow sit opposite each other on the color wheel. The pigments neutralize yellow tones on contact, so your smile looks brighter without peroxide ever touching your enamel.

2

Works on Veneers and Crowns

Bleaching cannot change the color of dental work. Because this corrects color on the surface, it works across natural teeth, veneers, crowns and bonding, so your whole smile looks more even.

3

No Burn, No Sensitivity

Alcohol-free, SLS-free and peroxide-free. No sting while you rinse and no ache afterward, which is why you can use it every single day.

4

More Than Brightening

Xylitol supports tooth health between brushes, hyaluronic acid hydrates gums, and pyrophosphate helps stop tartar before it starts to build.

Made with love in LA, USA

Free 2-3 day shipping

GOT QUESTIONS?


Why Pure Edge comparison

Brighter Every Morning, In Half a Minute


Is it worth it?

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